{"id":11855,"date":"2023-07-21T19:37:49","date_gmt":"2023-07-22T01:37:49","guid":{"rendered":"https:\/\/www.yellowstonegate.com\/?p=11855"},"modified":"2023-07-21T19:37:51","modified_gmt":"2023-07-22T01:37:51","slug":"independent-bookstore-caters-to-cody-community","status":"publish","type":"post","link":"https:\/\/www.yellowstonegate.com\/?p=11855","title":{"rendered":"Independent Bookstore Caters to Cody Community"},"content":{"rendered":"\n
\"\"
Kalyn Beasley and his mother Teresa Muhic operate Legends Bookstore, a Cody, Wyo. small business that finds success through personal connections with customers. (photo by Ruffin Prevost)<\/figcaption><\/figure>\n\n\n\n

By Ruffin Prevost<\/strong><\/p>\n\n\n\n

CODY, Wyo. \u2014 When Legends Bookstore owner Teresa Muhic retired in 2013 from a career as a petroleum engineer and management executive in the oil industry, she was searching for a new project to help her stay busy.<\/p>\n\n\n\n

\u201cI kind of poked around for about a year,\u201d she said, while considering consulting and other options. \u201cAnd then, of course, the Cody Newsstand went out of business.\u201d<\/p>\n\n\n\n

At the time, the Newsstand had Cody\u2019s largest selection of books and magazines for sale, and its closure was hardly an anomaly in the retail bookstore landscape.<\/p>\n\n\n\n

Borders Group had filed for Chapter 11 bankruptcy in 2011, closing hundreds of Borders and Waldenbooks outlets across the country. The latest version of Amazon\u2019s Kindle e-reader, released in 2014, was only $79. It could store hundreds of books and run for weeks on a single charge. Amazon could also deliver the latest bestseller or most obscure title in a day or two, usually at deep discounts.<\/p>\n\n\n\n

Despite what appeared like a bleak outlook for opening a small-town independent bookstore, Muhic said she \u201cpersonally believed Cody needed a bookstore. I just think that\u2019s something a town like ours needs.\u201d<\/p>\n\n\n\n

But a personal belief wasn\u2019t enough. \u201cI had to convince myself that I wanted to put money into this,\u201d Muhic said. Being an engineer, she adopted a rigorously analytical approach to researching and evaluating her idea.<\/p>\n\n\n\n

\"\"
Legends Bookstore owner Teresa Muhic often has her son, Kalyn Beasley, drive copies of Wyoming author Craig Johnson\u2019s Longmire mystery novels to the writer\u2019s home so the shop can offer signed copies to customers when the books are first released. (photo\u00a0by Ruffin Prevost)<\/figcaption><\/figure>\n\n\n\n

Muhic sought local feedback on social media and joined the American Booksellers Association and Mountains and Plains Independent Booksellers Association, using their available sales data to project demand for Cody. She ran countless pro forma profit and loss statements, analyzing numerous retail square footage and inventory options to find the optimum scenarios.<\/p>\n\n\n\n

Muhic, 61, also drafted her son, Kalyn Beasley, 35, to help run the store, knowing that support from the town\u2019s younger generation of readers was critical. Beasley now manages the store, which employs a staff of up to five people, most working year-round, despite Cody\u2019s highly seasonal tourist economy.<\/p>\n\n\n\n

Eight years after opening, Legends has become a beloved mainstay on Sheridan Avenue, Cody\u2019s busiest street, and Muhic is pleased that the shop has performed \u201cmaybe a little bit better than what I had forecast.\u201d<\/p>\n\n\n\n

Staff is secret to success<\/h2>\n\n\n\n

For customers, the secret to the store\u2019s success is not based on detailed market analysis or careful inventory management, but on a staff made up of zealous readers who offer friendly, informative advice that is specifically tailored to their individual tastes.<\/p>\n\n\n\n

Sara West, a Cody artist and frequent Legends customer, said she buys at least one book there every month, calling it her \u201cbook-of-the month habit.\u201d<\/p>\n\n\n\n

\u201cIt is to keep Teresa and Kalyn in business, I tell myself. The truth is I\u2019m addicted to books,\u201d she said. \u201cThe magic of Legends is that the knowledgeable owners satisfy my cravings with brilliant suggestions, so that I walk out with more than one.\u201d<\/p>\n\n\n\n

\"\"
Craig Johnson, best-selling author of 18 mystery novels set in Wyoming, calls independent bookstores \u201cthe life-blood of book sales\u201d in the state. (Courtesy photo from Guillaume Paumier)<\/figcaption><\/figure>\n\n\n\n

Earlier this month, West struck out at the Park County Library\u2019s Cody branch while looking for a book about sagebrush, but said she later left Legends with a copy of \u201cEdible & Medicinal Plants of the Rockies.\u201d<\/p>\n\n\n\n

Legends places special orders for books \u201calmost every day,\u201d Beasley said, and a zealous focus on customer service is essential.<\/p>\n\n\n\n

Some customers shop at Legends because they don\u2019t use the Internet at all, and others don\u2019t like to use credit cards, Muhic said. They enjoy the anonymity of buying a book with cash and getting recommendations from a friend instead of an algorithm. Legends also offers discounts to book clubs, teachers and others.<\/p>\n\n\n\n

\u201cWe have a lot of people that come in, and I think sometimes they\u2019re just wanting to connect with a human,\u201d she said. \u201cWe are a part of their community.\u201d<\/p>\n\n\n\n

The community supported Legends during the COVID-19 pandemic, when many businesses were struggling. The store shut down for less than a week before transitioning to phone and online orders with curbside delivery, Beasley said.<\/p>\n\n\n\n

\u201cWe had exactly what people needed while they were isolated at home,\u201d he said, including cookbooks, children\u2019s books and puzzles, which were the hottest-selling item during the height of the lockdowns.<\/p>\n\n\n\n

\"\"
Legends Bookstore\u2019s downtown location in Cody, Wyo. makes it an easy stop for summer tourists, but the shop relies on support from both visitors and locals. (photo by Ruffin Prevost)<\/figcaption><\/figure>\n\n\n\n

Serving tourists and locals<\/h2>\n\n\n\n

Muhic describes herself as an introvert who is now primarily an \u201caccountant in the back office while Kalyn runs the show.\u201d But her favorite part of owning a bookstore remains interacting with customers, especially the many summer tourists who stop in while shopping downtown.<\/p>\n\n\n\n

The store \u201ccouldn\u2019t survive\u201d without both locals and tourists, she said. But she mainly works to stock books and gifts that residents will want, because visitors are typically shopping for the same things. December is the store\u2019s busiest month.<\/p>\n\n\n\n

The store\u2019s name plays off the \u201clegends\u201d recounted in the many books on its shelves, as well as the \u201clegendary\u201d figures from Cody\u2019s past, like William F. \u201cBuffalo Bill\u201d Cody, Beasley said.<\/p>\n\n\n\n

Beasley himself is becoming a local legend, building a fervent following as a singer\/songwriter who travels frequently to perform at live music venues around the greater Yellowstone area.<\/p>\n\n\n\n

\u201cIt\u2019s an incredible experience to be able to have that freedom and build my own schedule,\u201d Beasley said. \u201cI\u2019m lucky.\u201d<\/p>\n\n\n\n

For bestselling author Craig Johnson, \u201cindependent bookstores like Legends are the life-blood of book sales here in Wyoming, where we don\u2019t have a large enough population base for the large chains to come in and dominate the landscape.\u201d<\/p>\n\n\n\n

Johnson is the author of nearly 18 mystery novels featuring Sheriff Walt Longmire of the fictional Wyoming county of Absaroka. The books were adapted for a six-season TV show, airing first on A&E and later on Netflix.<\/p>\n\n\n\n

When Johnson releases a new Longmire book, his publisher sends him to readings in major cities first, meaning Cowboy State bookstores have to wait a few weeks before he can make the rounds.<\/p>\n\n\n\n

\u201cTo deal with that, I\u2019ve offered to pre-sign books for the locals before I go out on tour, and Legends is always there,\u201d he said.<\/p>\n\n\n\n

Beasley often loads up several cases of a new Longmire release and drives them to Johnson\u2019s home in Ucross, population 26, located between Buffalo and Sheridan.<\/p>\n\n\n\n

\u201cSometimes we just set up on the tailgate of my truck and I sign all their books\u2014a lot of books,\u201d Johnson said. \u201cHow many bookstores do you know that would drive their entire stock three hours over the Bighorn Mountains to get them signed for their readers?\u201d<\/p>\n\n\n\n

Written by Ruffin Prevost, republished with permission from Wyoming Truth<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

By Ruffin Prevost CODY, Wyo. \u2014 When Legends Bookstore owner Teresa Muhic retired in 2013 from a career as a petroleum engineer and management executive in the oil industry, she was searching for a new project to help her stay busy. \u201cI kind of poked around for about a year,\u201d she said, while considering consulting […]<\/p>\n","protected":false},"author":6,"featured_media":11856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"_jetpack_memberships_contains_paid_content":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"footnotes":""},"categories":[8],"tags":[],"yoast_head":"\nIndependent Bookstore Caters to Cody Community - Yellowstone Gate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yellowstonegate.com\/?p=11855\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Independent Bookstore Caters to Cody Community - 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